STR & DMO ALIGNMENT
Building more productive relationships across the visitor economy.
Destination organizations and short-term rental professionals influence many of the same outcomes, including visitor experience, destination reputation, community sentiment, lodging performance, and local economic activity.
Despite that overlap, the two groups often operate with different data, separate networks, limited communication, and different expectations of one another.
What we help solve.
The challenge looks different in every market. Some destinations struggle to identify and reach their host community. Others are navigating regulation, community concerns, funding, data gaps, or uncertainty around the role STRs should play in destination marketing and management.
Our work helps destinations understand where the disconnects are, who needs to be involved, and what needs to change to create more productive communication and collaboration.
That can include improving relationships with local hosts, clarifying stakeholder roles, creating better communication channels, understanding the lodging ecosystem, and bringing the right people together around shared challenges.
Hosts & Home Teams™ helps destinations develop a clearer, more practical approach to STR and DMO alignment.
What Comes Out of the Work.
The goal is to give destinations a clearer understanding of their host community and a practical framework for moving forward.
Outcomes may include stronger communication, clearer stakeholder roles, host engagement strategies, shared priorities, better-informed policy and planning conversations, and specific recommendations for leadership, boards, or elected officials.
The work is designed to help destinations move from reactive conversations to a more consistent and intentional approach.
Develop a clearer path forward for your DMO.
If your destination is trying to better understand, engage, or align with its short-term rental community, Hosts & Home Teams™ can help assess the current system and build a practical strategy for what comes next.