DESTINATION FIELD LABS
Bring the right people into the same room.
Destination Field Labs are custom-designed engagements that bring together destination organizations, short-term rental professionals, hospitality businesses, elected officials, community leaders, and other local partners to work through complex issues together.
Built for one destination.
Every destination has its own history, relationships, pressures, and opportunities.
That is why every Field Lab is designed from the ground up. We begin by listening.
Through stakeholder interviews, research, host identification, and systems mapping, we work to understand how the destination currently operates, where relationships are strong, where friction exists, and which voices need to be part of the conversation.
That work shapes the Lab.
What a Destination Field Lab may include
- Stakeholder interviews
- Destination and market research
- Host identification and segmentation
- Relationship and systems mapping
- Pre-Lab surveys
- Customized session design
- Facilitated working sessions
- Collaborative problem-solving
- Shared priority development
- Findings and recommendations
- Practical next-step frameworks
- Post-Lab advisory support
The exact scope depends on the destination and the challenge being addressed.
Some Labs focus on one clear challenge. Others uncover a larger system that needs attention. We help you determine the best possible outcome for your destination.
What comes out of the Lab
A Field Lab is not designed to end with a room full of good conversation and no next step.
Each engagement is built to produce practical outcomes that may include:
- Shared language
- Clearer stakeholder roles
- Identified relationship gaps
- Priority actions
- Research findings
- Engagement strategies
- Collaboration frameworks
- Recommendations for leadership
- A roadmap for continued work
The goal is movement and not perfect agreement. A finished destination strategy in one day isn’t realistic. But a stronger starting point for what comes next.
Ready to host the conversation?
Hosts & Home Teams™ partners with a limited number of destinations each year to design and facilitate custom Field Labs.
If your destination is navigating a challenge that requires more trust, better alignment, or a different kind of conversation, we should talk.