REGIONAL FIELD LABS
Tourism does not stop at city limits.
Visitors move across counties, communities, downtowns, attractions, lodging markets, and transportation systems without thinking about jurisdictional lines. The challenges affecting those places rarely stay neatly contained either. Regional Field Labs bring neighboring destinations and industry partners together to work through shared opportunities and shared pressures.
Designed around the region.
Every region operates differently. Some share visitors and some share workforce challenges.
Some are connected by infrastructure, legislation, natural assets, housing pressures, or common tourism patterns.
A Regional Field Lab begins by understanding those connections.
Through interviews, research, stakeholder mapping, and destination analysis, Hosts & Home Teams™ identifies the systems, relationships, and challenges shaping the region before designing the Lab.
What a Regional Field Lab may include
- Regional stakeholder interviews
- Destination and market research
- Cross-destination systems mapping
- Shared issue identification
- Host and hospitality community analysis
- Pre-Lab surveys
- Customized session design
- Facilitated working sessions
- Regional priority development
- Findings and recommendations
- Shared action frameworks
- Follow-up advisory support
The scope is shaped by the number of participating destinations, the complexity of the issue, and the outcomes the region needs.
The strength of the Lab depends on having the right mix of people, perspectives, and lived experience in the room.
What comes out of the Lab
A Field Lab is not designed to end with a room full of good conversation and no next step.
Each engagement is built to produce practical outcomes that may include:
- Shared language
- Clearer stakeholder roles
- Identified relationship gaps
- Priority actions
- Research findings
- Engagement strategies
- Collaboration frameworks
- Recommendations for leadership
- A roadmap for continued work
The goal is movement and not perfect agreement. A finished destination strategy in one day isn’t realistic. But a stronger starting point for what comes next.
Ready to host the conversation?
Hosts & Home Teams™ partners with a limited number of destinations each year to design and facilitate custom Field Labs.
If your destination is navigating a challenge that requires more trust, better alignment, or a different kind of conversation, we should talk.