Hosts & Home Teams Join for $20
The Club · From Hosts & Home Teams

An extension of your DMO.

Your destination marketing organization works to bring visitors, groups and investment to your community. The Club extends that work to everyone who hosts those visitors: short-term rental hosts and property managers, tourism businesses, community leaders, and the DMO teams who bring them all together.

Learn how your destination works, how group business works, and what good hosting looks like to the place you share. Show up to your destination informed, ready and aligned.

Join the Club · $20/month For DMOs
Participants of the inaugural Hosts & Home Teams Field Lab on stage in Portland, arms raised behind illuminated H&HT marquee letters

Learn the place. Get ready for groups. Raise the standard.

Why this exists

Your DMO can't sit down with every host.

Most DMOs have a partner team of a few people and a host community in the hundreds. Nobody has the hours to walk each host through how the destination is marketed, when the groups are coming, or what the neighbors need.

So hosts learn it the hard way: from the booking calendar, from a neighbor, from a news story after the vote.

Hosts aren't the problem. Reach is. The Club extends it, and your DMO stays at the center.

Both sides want this
1.77MUS short-term rental listings projected for 2026
85%of DMO leaders describe their STR approach as reactive or fragmented
1 in 7say their destination has a clear STR alignment strategy
43%of operators call STRs economically important and politically controversial

From The Lodging Gap Report, Volume One: original research with DMO leaders and STR operators in 13 states.

Sound familiar?

One club. Different pain points. Shared destination.

Hosts and destinations have been circling the same problems for years, from opposite sides of the table. There's an expression for that.

  • Feel left out of the destination strategy?Hosts & property managersJoin the Club.
  • Nobody ever explained where your lodging taxes go?Hosts & property managersJoin the Club.
  • Never actually met anyone at your DMO?Hosts & tourism businessesJoin the Club.
  • Beautiful property, no idea how to land group business?Hosts & property managersJoin the Club.
  • A DMO with 600 hosts and a partner team of three?DMOsJoin the Club.
  • Everybody wants collaboration, but nobody knows where to start?EveryoneJoin the Club.
If you host, manage or run a tourism business

You get a way in.

How your destination works, where it's headed and where you fit, explained by people who work inside DMOs every day.

EducationAccessConfidenceOpportunity
If you're a DMO

You get reach.

More of your stakeholders informed and ready to partner, without adding hours to a team that's already stretched.

Stakeholder reachInformed partnersA scalable extension
What you learn

Three things everyone who hosts should know.

What a destination wants its partners to understand, translated for the people handing over the keys.

Learn the place

How your destination is marketed, funded and governed, and who to talk to about what. What's coming to town, and what's changing, before it hits your calendar.

Lodging taxEvent calendarSeasonalityRule changesWho decides

Get ready for groups

Conventions, tournaments, weddings and film crews. Room blocks, need dates and compression. Be ready when your destination needs more beds than its hotels hold.

WeddingsTournamentsReunionsCrewsConvention overflow

Raise the standard

What good looks like to a destination, for guests and for neighbors. It's what makes a host a partner a destination can count on.

  • Licensed or permitted where your market requires it
  • Insured for the guests you actually host
  • Accurate capacity, honest photos, clear house rules
  • A real person who answers fast
How it shows up

Every month, in plain English.

Simple. Sustainable. Valuable. Twenty dollars a month, and you can cancel anytime.

Every month

The live briefing

One live destination briefing, recorded if you can't make it.

All month

The intel

Destination marketing and visitor-experience updates between briefings.

Every quarter

The deep dive

One deeper, destination-focused session.

Anytime

The library

Playbooks and resources, there when you need them.

Every briefing ends with one thing to take to your DMO.

A question to ask, a program to look into, a partner page to check. Members walk into the tourism office with something useful.

For DMOs

An extension of your partner team.

You can't run a workshop for every host in your market, and you shouldn't have to. The Club gives your short-term rental stakeholders the industry education your team doesn't have hours to deliver, then sends them back to you ready to partner.

  • Offer it as a membership benefit. Give The Club to your hosts and stakeholders through a destination membership.
  • We point members back to you. Your programs, your partner page and your team, in every briefing.
  • Go deeper when you're ready. Bring a Hosts & Home Teams Lab to your market.
Talk to us about your destination innovate@destinationinnovate.com
Who's behind it

Built by the people who built the room.

In July 2026, Hosts & Home Teams brought destination leaders, short-term rental professionals and civic voices into one designed working room in Portland. Destinations asked us to bring it home. The Lab goes on the road in 2027.

Hosts & Home Teams was created by Jenn Barbee and Kristen Cruz, with Destination Innovate behind the work. We spend our days inside DMOs. The Club takes what we learn there and hands it to everyone who hosts, at a price that doesn't need a board vote.

Jenn BarbeeCo-founder, Destination Innovate
Kristen CruzCo-founder, Destination Innovate
50 years

Of combined destination experience

400+ destinations

Advised across the United States

One premise

We all host this place.

“I've spent the past week looking for my socks. They blew off at the Hosts & Home Teams Think Lab in Oregon.”

Nate Lee
Participants seated around the Lab table in discussion A participant presenting at a flip chart during a build round The group gathered around a fire pit in the evening Two participants talking during a break A place card and the Field Lab No. 1 workbook on the table Lab signage in the venue reading someone has to build what is next
Show up ready

Join the Club.

$20 / month

Or $200 a year. That's two months free.

  • Learn the place
  • Get ready for groups
  • Raise the standard
  • A live briefing every month, plus the recording
  • Intel all month and a deep dive every quarter
  • The H&HT library

Open to anyone who hosts, manages, markets or welcomes visitors. At checkout, tell us which you are, so the briefings meet you where you work:

Short-term rental hostProperty managerDMO or tourism organizationCity, county or community leaderHotel, attraction or other tourism businessIndustry partner or vendorOther

Your seat at the next briefing is waiting.

Tell us who you are. Secure checkout is the next step.

Choose your plan

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